WealthAlly Privacy Policy

1. Introduction

WealthAlly ("WealthAlly," "we," "our," "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information in compliance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable Canadian privacy laws.

2. Information We Collect

We collect the following types of information:

• Personal Information: Includes your name, email address, and account credentials.
• Financial Information: Includes bank transactions, account balances, and other financial data collected through third-party services like Plaid, with your explicit consent.
• Usage Data: Information about your interactions with the App, such as features used and time spent.

3. How We Use Your Information

We use your information to:

• Provide and improve our services.
• Personalize your experience with the App.
• Communicate with you about updates, promotions, and other information related to WealthAlly.
• Ensure compliance with legal obligations and protect our rights.

4. Consent

By using the App, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy. You may withdraw your consent at any time by contacting us; however, this may affect your ability to use certain features of the App.

5. Disclosure of Your Information

We may disclose your information to:

• Service Providers: Third-party companies that provide services on our behalf, such as data aggregation and analytics. These providers are contractually obligated to protect your information and use it only for the purposes we specify.
• Legal Obligations: Authorities if required by law or to protect our rights.

We do not sell or rent your personal information to third parties.

6. Data Security

We implement industry-standard security measures to protect your personal information. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

7. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected or as required by law. Upon request, we will delete or anonymize your personal information, subject to legal and contractual obligations.

8. Your Rights

Under Canadian privacy laws, you have the right to:

• Access: Request access to your personal information held by us.
• Correction: Request correction of inaccuracies in your personal information.
• Withdrawal of Consent: Withdraw consent to the collection, use, or disclosure of your personal information, subject to legal or contractual restrictions and reasonable notice.

To exercise these rights, please contact us at hi@wealthally.ai.

9. Use of Cookies and Tracking Technologies

WealthAlly may use cookies and similar tracking technologies to enhance user experience, analyze usage patterns, and improve our services. You can control the use of cookies through your browser settings; however, disabling cookies may affect the functionality of the App.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any significant changes by posting the new policy on our website or within the App. Your continued use of the App after such changes constitutes your acceptance of the revised Privacy Policy.

11. Contact Information

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at hi@wealthally.ai